Designed E-motion: The new Mitsubishi SpaceStar powered by PROSPEKT

 

Summer of 2019. The marketing preparations for the latest Mitsubishi SpaceStar are currently in full swing all over the world. Also in the accessories sector at Mitsubishi Motors Europe.

The job list: Configurator content, photo shoot, product film. Central building blocks for the launch of a new car. A car that does not yet even exist yet. With the CAD data from Japan, the CGI team at PROSPEKT turns the new SpaceStar into a reality within just a few weeks. In all accessory variants. In all colors. Photo shoot and film clip? Everything done virtually in Aachen. Prepared for all required media channels. Just in time for the SpaceStar premiere in November 2019 at the Thailand International Motor Expo.

European Commercial Spot

CGI
Creation % Art Direction
Production

Editing & Compositing

CGI meets Analog: Our shooting star for the accessories catalog

Mitsubishi presents its accessories for the latest city bestseller online as well as in the classic printed accessories catalog. In both cases, the star of our concept is the SpaceStar, which was rendered in our CGI studio. In a virtual shoot, the photographer, creative director and 3D artist set the perfect stage for all parts of the vehicle. From all perspectives. With all accessories. In all colors. The photo-session of an entirely novel kind.