CES 2020: PROSPEKT shoots 220-degree film for Cerence in Las Vegas.
“Redefining Virtual Reality.” Sounds pretty spectacular. But this is exactly what PROSPEKT did in Las Vegas.
Spring 2019. Our US-based customer Cerence, a global leader in the field of automotive engineering, is on the final stretch of completing its latest and most revolutionary communication system. Planned premiere: CES, January 2020 in Las Vegas. The challenge: Every visitor should be able to interactively test the entire software spectrum in a real vehicle on the stand. And to ensure that the driving experience is as authentic as possible, the streets and hotspots of Vegas are brought to life on an Igloo Vision 220-degree screen for the “front” and “side” window shields of the vehicle – with real moving images. And this is the film that we are producing this summer in a day sequence as well as a night sequence.
Besides the demanding conceptional requirements, the camera also has to meet the most extreme demands. It was just shortly before that Insta360 presented its brand new TITAN (also at the CES). 8 Micro Four Thirds sensors, 11K Mono and 10K 3D. The 7x 4K performance without VR glasses. Exactly what we need! So we rig one of the first-ever delivered models onto our production vehicle and film the Bellagio Fountains, Paris and the Stratosphere Tower on the Las Vegas Strip. Staging a police operation downtown or the inescapable Elvis scene on Freemont Street.
In scalding heat of at least 40° outside during the day and enormous amounts of data, the TITAN has frequently been pushed to its limits. And the Vegas-typical low light situations with the high backlighting of the gigantic displays are a true challenge not only for VR cameras. We therefore created a truly multifaceted virtual reality film with real-life motifs. Our “Streets of Vegas”, played in a VR space by Igloo Vision, became part of a sensational Cerence premiere event at the CES 2020 in Las Vegas.
CES 2020: Corporate Visual Design from Aachen
Las Vegas, January 2020. As one of the largest trade fairs for consumer electronics and connected cars, the Consumer Electronic Show (CES) is the world’ s hotspot for all leading manufacturers and developers in this field.
For our client Cerence, we developed the 220 degree film as well as the corporate on-air design for the booth. Visuals and logo animations produced by PROSPEKT are true eye catchers at the stand in the North Hall.